U.S. expatriates living in Baja are giving their beautiful region a makeover. The Baja Image Committee has been created by local residents and plans to dispel the misconceptions of Mexican drug cartel violence in Baja and "set the record straight". Since the media has started to focus on violence and unrest on the U.S.-Mexico border, most of which doesn't affect the Baja area at all, businesses have closed and houses have gone on the market.
Read the rest of the article to see how the Baja Image Committee is changing perceptions.
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