Mexico to Revive U.S. Tourism Rates

Gloria Guevara, Mexico’s tourism secretary, is currently in the United States, on a tour that will visit most major American cities in order to educate people about traveling to Mexico.

Talking about what Mexico offers its visitors, Ms. Guevara argues, “You will try some things here that you cannot find anywhere else.” Even though the U.S. State Department issued a warning against traveling to Mexico during the Fourth of July weekend, the U.S. market remains Mexico’s leading tourism customer. Americans represent 60 percent of the nation’s 22.4 million tourists each year.

"Ms. Guevara decried the notion that Mexico is too dangerous to vacation in. When we’re talking about the U.S., when something happens in a specific destination, we never say, ‘the U.S.’ We say, ‘Last week, there was a shooting in California,’ and we say exactly where. We talk about L.A., we talk about New York, we talk about Washington. Very, very specific.

Unfortunately, when people talk about Mexico, they don’t say, ‘Something happened in this small town, in this state, in the middle of nowhere,’ ” she added. “They say, ‘Mexico.’ Well, Mexico is a pretty large country, so we’re trying to put things in context.” Read the full article on The Washington Times, here.